Category Archives: Silicon Valley Coach Federation

What Coaches Bring

Invaluable resources that help you get where you want to go

Some of the most important benefits of coaching may be the least quantifiable. Coaches come from a variety of backgrounds, different types of coach training, many motivations for wanting to help others in this way. Some of the gifts coaches bring are more tangible, some less obvious.
We can’t always put our finger on exactly what made a difference. From the clients’ perspective, it’s the outcome that matters, in whatever way the coach helped them get there.

Some of the gifts coaches offer:

Listening. When the coach listens, the client has a witness. While talking about a situation, the client has an opportunity to sort through what is important and what is just a circular story. Through deep listening, the coach provides a safe space for exploration as well as the sense of being understood, which meets a profound need we all have. Goals that are spoken have added clarity and strength.

Discernment. The coach gets to know you and can offer feedback that is finely tuned to where you are. Discernment comes from experience and intuition. When you don’t see how you are contributing to a negative situation, or holding back, or missing an opportunity, the coach’s discernment calls it to your attention.

Expertise. Many coaches offer specific expertise, such as business, finance, speaking, sports performance, wellness, parenting, relationships, etc. At times a coach may give instruction or direct advice, observe you in action and give feedback, or recommend readings or trainings. While coaching is not the same as teaching, an expert coach can greatly accelerate learning.

Devotion. Coaches are devoted to their clients’ success. They help define and hold the space for people to reach beyond their current level of skill, satisfaction, and accomplishment. When the client loses track or begins to flag, the coach is there to remind and redirect. The coach holds the client in positive esteem while mirroring the hopes and dreams that make the journey worthwhile. Coaches are there consistently while the world swirls around.

Creativity. When you run out of options, call on your coach to help break through to a new level of creativity. Whether as a sounding board, brainstorming partner, or cheering section, the coach helps keep creative juices flowing.

Each coach brings unique qualities and techniques to the process. Working with a coach in any field ensures that you have these resources available to you.

(This article originally appeared in the June newsletter of the Silicon Valley Coach Federation).